Smart design for human needs.
I’m Rafael Cavalcante, a Senior Product & UX Designer. For more than 11 years I’ve been designing digital ecosystems for fintech, beauty, healthcare, industry and corporate environments. I work end‑to‑end across product discovery, UX research, interaction design and design systems, partnering with cross‑functional teams to connect every design decision to measurable outcomes such as conversion, retention, operational efficiency and accessibility.
How I usually work with teams
Projects
Natura&Co
– Elo Project
Unifying consultants’ experience across two brands
Redesign of Natura & Avon’s consultant journeys into a single digital platform for 4M consultants across LATAM. I led end‑to‑end UX from research and journey mapping to flow design and experimentation, reducing cart abandonment and increasing independent purchases.
Redesign of Natura & Avon’s consultant journeys into a single digital platform for 4M consultants across LATAM. I led end‑to‑end UX from research and journey mapping to flow design and experimentation, reducing cart abandonment and increasing independent purchases.
Investment bank design system
Building a scalable, accessible Design System for financial products
As Lead UX Designer, I created a token‑based Design System used across CRM and investment dashboards. The work unified fragmented UIs, embedded WCAG‑aligned patterns and improved design‑to‑dev handoff, reducing inconsistencies and aligning teams around a shared source of truth.
As Lead UX Designer, I created a token‑based Design System used across CRM and investment dashboards. The work unified fragmented UIs, embedded WCAG‑aligned patterns and improved design‑to‑dev handoff, reducing inconsistencies and aligning teams around a shared source of truth.
Ecoa‑me — Workplace violence support
Research‑driven product for real care at work
Mixed‑methods research and product strategy for Ecoa‑me, a platform supporting employees facing domestic and gender‑based violence and LGBTphobia at work. I led interviews, journey mapping and co‑creation with specialists to design a safe triage and counseling experience that puts trust and data governance at the center.
Mixed‑methods research and product strategy for Ecoa‑me, a platform supporting employees facing domestic and gender‑based violence and LGBTphobia at work. I led interviews, journey mapping and co‑creation with specialists to design a safe triage and counseling experience that puts trust and data governance at the center.
Let’s talk about your next challenge
Whether you need to untangle a data‑heavy product, structure UX research or evolve a design system, I’d be happy to discuss how I can help.